Helping East African lodges, hotels and safari operators win more bookings and bring guests back.
Serengeti Solutions is a hospitality consultancy with a team in Tanzania and the United States. We bring international standards and local know-how to pricing, operations, guest service, staff training and websites.
What we help with
Most work starts with one problem. Find the one closest to yours, or tell us about something else.
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Bookings and pricing
If you’re full in July, quiet in April, and most guests reach you through agents.
We review your rates, seasons, booking channels and commission costs against the places guests compare you with, then agree where effort will bring in more direct bookings.
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Day-to-day operations
If things run well when you’re on site and slip when you’re not.
We look at staffing, rotas, shift handovers and service routines from the front desk to the kitchen, and write them down so they hold without you.
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Guest experience
If reviews are good but guests rarely come back or send friends.
We follow a guest from the first enquiry to the message after they’ve gone home, and find the moments they notice: slow replies, mixed messages, small lapses in service.
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Brand and communication
If your photos and descriptions could belong to any camp in the region.
We work out what is genuinely different about your place and make the words, photography and visual identity show it, at a level that matches the rate you charge.
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Website and online presence
If people find you on Instagram but the website doesn’t turn into enquiries.
We check how easy it is to find you, understand what you offer and get in touch, then fix what’s in the way. The website audit is often the place to start.
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Staff training
If new staff learn by watching whoever happens to be on shift.
Training built around situations your team handles every week, such as a late check-in, a complaint at dinner or a delayed transfer, so good habits stay after we leave.
Check your website before you rebuild it.
Many lodge and tour operator websites were built once and left alone. We go through yours the way a guest does, mostly on a phone, and show you what is costing you enquiries.
A good first step if you’re not sure where to start, or before you pay for a new site.
Ask about a website auditYou get the report within seven business days.
What we check
- Phones and speed
- How the site loads and works on the mobile connections guests actually use.
- Enquiry and booking route
- Where people give up between arriving on the site and sending an enquiry.
- Search visibility
- Whether you appear for searches like “safari lodge Karatu” or “tour operator Arusha”.
- Look and feel
- Whether the design and photography match the rate you charge.
- Writing
- Whether the descriptions speak to the guests you want, not guests in general.
- Competitors
- How you compare with three direct competitors at a similar rate.
What you receive
- A score for each of the six areas above
- Screenshots marked up to show each problem
- A list of fixes, most valuable first
How we work
An engagement can cover a single issue or several parts of the business. Either way, it follows the same four steps.
Talk it through
You tell us what’s happening, what you’ve already tried and what you’d like to change. You don’t need a written brief.
Take a close look
We review the parts of the business involved and give you a straight account of what’s working, what isn’t, and what is hard to see from the inside.
Agree the work
We agree priorities and scope in writing before any paid work begins.
Make the changes
We work with you and your team to put changes in place this season, then check back until they hold on their own.
Planning for whole destinations
We also work with ministries, tourism boards, development partners and community organisations on opening up and promoting destinations.
Discuss a destination projectDestination development
Readiness assessments, product development and a phased plan for bringing a new destination to market.
Destination websites and booking
A single place where visitors can find a destination’s operators and book with them directly, so the money goes to local businesses.
Community-based tourism
Programmes with communities as owners, including training, quality standards and clear reporting on who benefits.
Market access
Familiarisation trips, campaigns in source markets and trade relationships that connect destinations with international buyers.
How we engage
We write proposals that line up with national tourism strategy, with governance, financing and monitoring included from the start. We can then act as technical implementing partner, from scoping through to handover to local institutions.
Experience from inside the industry
Serengeti Solutions is a hospitality consultancy rooted in Tanzania’s tourism corridor. Our experience comes from inside the business: running properties, leading front-of-house and back-of-house teams, selling to agents and guests, and building the websites that bring enquiries in.
For each engagement we bring together the right people for the work, whether that’s pricing, operations, training, web or destination planning, so you deal with one firm instead of several suppliers.
Everything we recommend has to work for your team, your location and the realities of running a hospitality business in East Africa, and lead back to a booking, a good review or a return visit.
I started Serengeti Solutions after watching good lodges and tour operators lose guests to competitors whose hospitality was no better, only better presented. We exist to close that gap.
One team, two bases
Each project draws on both sides of the team: people on the ground who know how things work here, and people close to the markets many of your guests travel from.
Tanzania
East Africa Time
On site with you and your staff. We know the properties, the suppliers, the regulations and what it takes to keep service consistent through the seasons.
United States
Eastern Time
Close to the travellers and agents you sell to. We track how international guests research, compare and book, and hold the work to the standards they expect.
Tell us what’s going on
A few lines is enough. Say what kind of business you run and where you could use a hand. With people in both time zones, we reply within one business day.
Message on WhatsApp+1 223 666 0339Or email hello@serengetisolutions.com